Effective Rental Property Marketing in a Tough Jacksonville Market

Effective Rental Property Marketing in a Tough Jacksonville Market

There are now over 20 million rental properties with 48.2 million individual units across the US. How does your investment property stand out among the rest? Without a strong property marketing strategy, it won't.

A lackluster listing or nonexistent marketing strategy will cost you potential tenants. Instead, read on for the landlord marketing tips you need to stand out in Jacksonville's market.

Stage the Property

Call a cleaning company or thoroughly clean the property yourself. If the property looks clean and well-maintained, renters are more likely to look further.

Once the property is spotless, hire a professional staging company. Staging the property can help potential renters imagine themselves living in that space. About 48% of real estate agents notice a decrease in the time a staged home remains on the market.

A professional can help you make tasteful design decisions. Their advice can make the property more attractive to Jacksonville renters.

Consider making a few property upgrades. Look at similar rental properties in Jacksonville. If you're not offering what other landlords are, renters may decide to look elsewhere.

Update the Listing

You won't attract renters if your investment property's listing lacks helpful information. Make sure the listing includes:

  • An attention-grabbing header
  • High-quality photos
  • A list of amenities and unique features
  • The rental price

Hire a professional photographer who specializes in real estate photography. Ask if they can create a virtual or video tour. Video content will help your listing stand out.

Use search engine optimization (SEO) to ensure the listing appears in front of Jacksonville renters. SEO will help you generate more traffic. Add a call to action at the end of the listing encouraging people to contact you for more information.

A property management company can help you reach more renters. Their landlord advice could give you a competitive advantage. For example, they can help you set a competitive rental rate to ensure you maximize your rental income.

Invest in Property Advertising

Online property advertising can help you reach a wider audience of renters in Jacksonville. Use Google Ads to appear in front of renters on search pages. Create both text and display ads that target location-specific keywords.

Use Facebook Ads to create visual ads on Facebook and Instagram. Write a strong call to action encouraging people to check out the listing.

Use Digital Twin Technology

Give your landlord marketing strategy a competitive edge with digital twin technology. Create a digital twin of your property that includes:

  • Guided tours
  • Floor plans
  • 360-degree views of the property
  • 4K photos

If you need help, hire a property management company. Their technology will help you generate more leads.

Enhance Your Property Marketing Strategy

An effective property marketing strategy will help you generate more applications. Use these tips to help your property stand out online. Otherwise, hire an experienced property management company.

PMI River City has 20 years of real estate management experience. We can help you reach new renters using state-of-the-art technology and award-winning strategies.

We're dedicated to helping you maximize your earning potential. Contact us now to discuss your landlord marketing strategy.